"At almost 80 million strong, the NASCAR fan base can be an incredible force on a real threat that is upon all of us and impacts our future."
-- Kris Moorman, Get Green Racing Partner

Get Green Racing will harness the power of NASCAR to create, encourage and educate this massive mainstream audience of over 75 million Americans to "go green" and make better choices in their home and businesses.

Get Green Racing programs will be as sustainable as possible:

• CSRwire.com is our media content distribution partner extending our reach and providing other rich multimedia content opportunities.
• Get Green Racing vehicles will be offset on the track.
• The race team hauler will use biofuels whenever possible.
• The car decals will be made from recycled materials.
• The team's apparel program will be provided by a leading active wear company who has a strong fair trade policy and has an organic clothing line.
• Media kits will be provided electronically whenever possible and for print kits 100% recycled materials and responsible design will be utilized.
• The team will be as sustainable as possible with waste to reclaim policies, responsible travel, and doing as much as possible to encourage other teams to follow suit.
• We are developing a program that will plant trees or participate with a local environmental group in every community we race.
• Get Green Racing will set up ways to track the team's savings i.e. CO2, water, waste.

Tiller Green Survey

• 53% of Americans say they will make a green New Year's resolution
• More than nine of ten Americans agree that "doing small things on a regular basis that make the world a better place is just as important as participating in a formal organized effort."
• 85 percent said they expected to reduce household energy consumption in 2010
• 84 percent said they expected to recycle more
• 76 percent said they expected to purchase more from environmentally responsible companies
• 72 percent said it is at least somewhat likely they will carry their own bag to the grocery store, compared to 42 percent two years ago
• Women are more likely to have "green guilt" while shopping than men
• 52 percent of women say they are "very likely" to recycle in 2010

Released December 22, 2009